Navigating Operational Challenges in the Spirits Industry

In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat.

Main Topics Discussed:

Zero to One Bottle

• Finding your target occasion

•Bootstrapping Vs Investor Starts

One Bottle to One Case

• Is your target occasion scalable?

• Adapting your drinking occasion

• Winning distributors

One Case to One Pallet

•Advantages of a broad portfolio of drinks

• Importance of Founder Field Visits, even when big

•Transitioning to Indirect Sales

About the Host: ⁠⁠⁠⁠⁠Chris Maffeo⁠⁠⁠⁠

About the Guest: Paul Hletko