We're not the market leader in terms of market share. Samsung is. And if you watch football or any other thing on your weekend, you will see their ads everywhere. We try to make it as simple a message as possible because there's a limit to the messages that you can get across in 30 second ad or even a one minute ad.
Tim Cook, Sir Jony Ive, and Laurene Powell Jobs unpack the life and work of Steve Jobs, the legendary Apple co-founder who changed consumer technology forever. Jobs was a regular guest at Code conferences, appearing at the first All Things D in 2003. Over the years on the Code stage, he predicted the end of the PC era, bantered with his arch-rival Bill Gates, and famously denied— and later teased— plans for the iPhone. Now, he’s remembered by three luminaries who knew him best: Cook, his protege and successor; Ives, who translated his ideas into iconic designs; and Powell Jobs, founder of Emerson Collective and Jobs’ wife of 20 years, until his death in 2011.
Recorded September 7, 2022 in Los Angeles.
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