The Importance of Trust in a Sales Relationship

"It can be really dangerous at that moment to rely on the sales stance," she says. "The thing that, if it's me, keeps me in this transaction is the feeling that that person that I'm working alongside or being counseled by ... They are here for me." The relationship will start out based on the confidence of the seller and it'll evolve and strengthen as the buyer develops trust in the seller or the consultant,.