Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
Tech Marketing Trends
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Is Personalization a Good Conversion Point?
I think it works well on high intent pages. So, and this is more behavioral personalization again. We've got within the platform we have what we call conversion tools so, well you can personalize the experience between created personalized experience,. You can also respond to the buyer when they're on the website. And I think that's where I've seen kind of the most effective use of personalization.
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