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Ep227: The 50-Minute Marketing Sprint

More Cheese Less Whiskers

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What to Expect When You're Expecting

The fifth type of book title formula is I was just thinking that. And it's tapping into the mind that's going on, the thoughts that are going on in their mind right now before they're doing anything with your service. What to expect when you're expecting is one of those great titles. Then at 90 minute books, we worked with someone who we had to play on that title called what you don't expect whenYou're expecting. How Much is Enough came directly from the word palette exercise of thinking through talking with the financial advisor.

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