2min chapter

The Knowledge Project with Shane Parrish cover image

The Marketing Expert: A Masterclass in Strategic Positioning | April Dunford

The Knowledge Project with Shane Parrish

CHAPTER

The Importance of Customer Discovery for Startups

This chapter discusses the essential role of customer discovery for resource-strapped startups, focusing on the validation of market assumptions through direct customer engagement. It highlights the challenges of assessing customer interest and the importance of adaptability in response to market insights.

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