Is the Offer the Asset?

When i know what the rules are of the game, of the digital marketing, the offer is the asset. And so it doesn't really matter the quality or the content of the gooder service, because that's not the point. Can i write the copy well enough to get you to give me money? Now, my stuff is more like the people already know they need what i have before they even meet me. So i feel like i have a clear conscience, right? They're the ones struggling based on their own volition. I'm not holding a gun to their head. In fact, if you listen to thi show, you're probably surprised to hear me say most people