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The Dollar is Rotten: A Winemakers Journey to Bitcoin w/ Ben Justman

The "What is Money?" Show

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From Vines to Virtual Currency

This chapter chronicles the speaker's tumultuous journey in winemaking, marked by challenges like a devastating freeze and the exploration of Bitcoin. They share how transitioning from traditional sales methods to engaging directly with Bitcoin enthusiasts transformed their approach to the winery business. The narrative intertwines the demands of vineyard management with the complexities of navigating liquor regulations and the impact of climate on production.

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