The Rise of Short Form and Long Form Video

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I like to look at short form and long form video really simply in a basic level. What always determines what's popular at the time is the hardware. And we see more short form because of mobile, but people still do use television screens, laptops and that sort of thing. So there is a place for long form video content too, but I just think you when you're creating content that's visual, I think it's always important to think about not just what you want people to see, but where they're going to see it at. It can inform some of the creative decisions people make when producing that content.

Why should you be creating content for the right reasons?

Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.

Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.

They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Cassie:

Instagram: www.instagram.com/cassiepetrey/

LinkedIn: www.linkedin.com/in/cassiepetrey/

Follow Daniel on Twitter https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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Timestamps:

· 0:00 Intro

· 1:36 From local to national music marketing

· 2:21 For the love of the game