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153 - The Rise of Short-Form and Long-Form Video Content, with Cassie Petrey
The Marketing Millennials
The Rise of Short Form and Long Form Video
I like to look at short form and long form video really simply in a basic level. What always determines what's popular at the time is the hardware. And we see more short form because of mobile, but people still do use television screens, laptops and that sort of thing. So there is a place for long form video content too, but I just think you when you're creating content that's visual, I think it's always important to think about not just what you want people to see, but where they're going to see it at. It can inform some of the creative decisions people make when producing that content.
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