How to Standardize the Way Things Look So That People Can Easy Find It

"Not all real world experience can be mapped. So you always need to be thinking about where you are, where their head is at and what their, how they're thinking about space," he says. "That's the kind of mapping thing, isn't it, where you explore a space to get your bearings?" He adds: "It's closing in on what the fourth point about standardizing the way things look so that people can easily find it."