How to Make a Successful Business From the Ground Up?

"Make it is not a binary thing. We would have made it even if we could have stayed in business with eight employees," he says. "If your own model is that you have to be the next get up, or ee be, or shop o fire, or even base camp, you're setting yourself up for low ots like those of the outliers." He adds: "Even base am at the level of success that we're at, is a vast outlier,. but there's this huge ocean below that"