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Revisit: How To Approach A Podcast Industry-Wide Education Initiative

Sounds Profitable

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How to Justify an Investment in Education

Powell: I've taken a lot of the education courses that companies in podcasting have provided. He says he can see where they had to justify this as like a marketing outreach versus just like education and whatnot, because they have to get clicks. "I think budgets are a really tough thing, especially in a growing industry," Powell says. In 2022, more than ever, we will have leaders from the millennial generation, who believe in empowering people through knowledge and education, you can kind of make the case."

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