T-Zero: A Coaching Business

Starting your own coaching business is always a risk. This is especially true when you already have a successful career that you can depend on, even when your true passion might not lie there.

Richard Thompson, while waiting for the Australian Supreme Court to rule on a case he was working on, found himself checking the latest results from IRONMAN Melbourne. That's when he knew that helping other athletes achieve their goals was the life he wanted to live.

Since then, Thompson has helped build the successful T-Zero Multisport and is now giving back to the coaching community that has given him so much. After speaking to fellow coaches at TrainingPeaks University Melbourne, Thompson sat down with Dave Schell to discuss how he found his "why", how T-Zero approaches hiring new coaches, and how viewing coaching as an "infinite game" has helped him see past short-term wins and ultimately benefit his athletes.