Getting Your Hypotheses Tested

Step five is all about measuring progress towards our outcome by actually testing our concepts. So if you've generated your hypotheses, you want to work out the best way to experiment through this. And that could be through an ab test, if you can pade something quite quickly. If you cant, if it's more effective, you might want to test through prototypes. You might even test through just speaking to a few users and doen some paper prototypes. But by measuring and learning and gathering feedback, we can constantly reascess what we're up to. The beauty of structuring your product thinking will mean that no matter what, if you know what they're at the is tat you...