Ep. 217: Andy Cockburn | No Strings Attached: Genuine Referrals as the Secret to Earned Growth
Customer Confidential: Untold Stories of Earned Growth
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How to Optimize Your Referral Programs
Andy Coburn: To get referral fully optimized requires really working at it. He says there's a massive gap between how many referrals you're getting and how many customers say they are advocating for you. Coburn: We think if every brand thinks advocacy first, it fundamentally transforms the way that they act and behave in the culture in the organization.
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