3min chapter

Behind the Numbers: an EMARKETER Podcast cover image

Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

The Impact of Framing and Generative AI on Holiday Shopping

This chapter explores how tariffs and sales tax affect consumer behavior during the holiday season, along with the rising role of generative AI in retail. It highlights the integration of AI tools in enhancing online shopping experiences and their impact on consumer spending and conversion rates.

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