How To Fail With Elizabeth Day cover image

Simon Cowell - ‘I often think: what gives me the right to judge people?’

How To Fail With Elizabeth Day

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Reflections on a US Launch Failure

This chapter explores the missteps in promoting a US show, focusing on a specific failure during a press interview that raised viewer expectations. The discussion highlights the potential benefits of adopting a more cautious approach to promotion in future projects.

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