Collin Mitchell does it all! He's a 4-time founder, father of 4, and host of the "Sales Transformation" podcast.

Collin and his wife started their first company at age 25 and grew it to $5M ARR (Annual Recurring Revenue) in 26 months! Not bad for someone who grew up poor, surviving on food stamps and government cheese, no? In this episode, you're going to see how investing in yourself, establishing positive habits, and building relationships through podcasting are the missing link between you and your success!

Jump right in and discover why podcasting is a secret weapon to building your business.

Things you will learn in this episode:

[00:01 - 06:26] Opening Segment

A little intro to Collin Mitchell
Collin gives us a bit of his background
Growing up with a rough childhood
Thinking high education wasn't even an option
How Collin's first sales job turned his life around
"Just out-work your competition"

[06:28 - 19:02] Going from $5M in Annual Revenue to Building a Podcast

How Collin built his career and entered entrepreneurship
A desire to acquire new skills
Learning on the job
A strength for leading by example
The decision to go out on do it on his own
How Collin built $5M in ARR and moved into other businesses
Transitioning to the online space
Getting inspired by LinkedIn content
How Collin got turned on to the idea of podcasting
Collin's start into podcasting
The process of creating and releasing content
Failing to gain an audience
The value of creating a process and new habits
Pivoting to generate success from his podcast
Using the podcast to build relationships
Helping people create podcasts for their business
2.7M podcasts, less than half still release episodes because of poor strategy

[19:03 - 32:24] Why a Podcast is a Secret Weapon to Building Your Business

Collin talks about the reasons behind starting a podcast
It serves so many purposes surrounding relationships
The value of creating content
Finding your voice
How everything you learn from an interview carries over to business
There are tons of ways to make money podcasting
The value of paid guesting
A quick word from our sponsor
Why you should pay to get in front of other people's audiences
Podcast audiences are one of the most loyal and responsive

[32:25 - 34:54] Closing Segment

Who you know or what you know?
What you know is important but not as much as the who
You need the right people to implement what you know
How to connect with Collin
Links below
Final words

Tweetable Quotes:

"If you do anything that has any sort of emphasis on building relationships for your business to drive revenue, a podcast platform works beautifully if it's done right." - Collin Mitchell

"Every podcast host that I talk to, one of the things they value most is what they get to learn from the desk… You get access to these people, and then you can ask them any question you want!" - Collin Mitchell

Resources Mentioned:

Sales Transformation podcast

Want to connect with Collin? You can follow him on Twitter and LinkedIn. Visit https://www.salescast.co for a "revenue-first" podcast network that generates unlimited demand!

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