Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop
The Email Marketing Show
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The Dark Side of Retargeting
The original form of retargeting was people talking about doing it with email. It sort of got lost a little bit, hasn't it, in terms of people now get so excited about ads? I tend to lean really heavily into paid media, which they also be known to some as the dark side. This becomes a big problem when paid channels start picking up leads or sales that probably could have come through organic channels or email.
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