Different Approaches to Book Writing

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The speakers discuss their different approaches to book writing, with one preferring to write quickly while the other takes a decade to refine their book. They emphasize the importance of not rushing to publish and the concept of pivoting. They also discuss their journey in the self-help space and the importance of networking.

In this episode, Peter and Keith discuss the significance of writing a book as a means to establish one's brand and positioning in the world. They share about the intricacies of writing, publishing, and promoting a book, highlighting the importance of authenticity and genuine intent over mere commercial success.

24:50 | Chat GPT Writing - Pros & Cons
54:28 | Defining Your Brand With Books
1:17:15 | Book Writing in 20 Years

Keith Ferrazzi is an American author, entrepreneur, and recognized global thought leader in the relational and collaborative sciences. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He has written several New York Times bestselling books, including “Never Eat Alone” and “Who’s Got Your Back?”. Ferrazzi has introduced a new transformational operating system he calls co-elevation that leads to exponential change and value

Check out Keith’s latest book, Competing in the New World of Work

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