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4 Essential Documents for Leading Your Business

The Double Win

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Crafting Vision and Core Values

This chapter emphasizes the critical documents necessary for effective leadership, including vision scripts, mission statements, and strategic plans, and the importance of establishing a clear vision before strategizing. It highlights the role of core values in shaping an organization's culture and decision-making, advocating for a balance between descriptive and aspirational values. Practical examples illustrate how aligning behaviors with core values can enhance performance and guide organizational actions.

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