7min chapter

Acquired cover image

Starbucks (with Howard Schultz)

Acquired

CHAPTER

Strategic Innovations in Coffee Retail

This chapter examines the mobile ordering and payment system introduced by a popular coffee chain, showcasing its dual benefits of enhancing customer convenience and reducing transaction costs. It further explores Starbucks' strategic choices regarding real estate, brand identity, and the importance of maintaining a strong company culture over franchising.

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