Shopify and the Hard Thing About Easy Things
"Age of Miracles"
00:00
The Challenge of Copycats and the Future of DTC Brands
This chapter discusses the success of the luggage company, Away, and the rise of copycat companies like Manos. It highlights the efforts required by Away to develop their brand and products, compared to the ease with which knockoff companies can imitate their tactics.
Transcript
Play full episode
