How Do You Learn to Hate Losing When You Love Winning?

How do athletes or anyone in business or life get to become their best when the best is needed? What does someone do to achieve that, to learn those lessons or skills? Well, first of all, I think the first thing that's important and you said it there too is that these are learnable skills. Most great winners had some stage learned how to hate losing when they love winning. That hated losing more than they liked the win.