#51: How to Make Your Marketing More Inclusive
Marketing Made Simple
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How to Be More Intentional and More Inclusive About the Story Brand Framework
This week's actionable step is a practical step you can immediately use to shape your marketing and clarify your message. Look at all the materials that you have that are out there, social posts, your web site, your emales,. Your stimonies, and look and see how intentional you are being about creating a diverse set of stories. Do different types of people see themselves in your marketing and messaging on your web site or testimonies? Start there. When you do this, you are going to be an inviting brand that makes more and more people the hero of your story. That's why we call you hero makers.
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