How to Pitch a New Book

It depends on the angle if you're pitching it saying hi this is a new book and have an i done great then yes it has to be timely. Most of the media i've had has been on different angles the story like i say the story behind the story and that's just run and run. Traditional media is pretty much more scattergun and like you're talking about okay mum walking and dictating does that translate into book sales so  it comes down to the question is PR worth it because we may not get book sales from it. Even if you get on national tv you're not going to sell 200 000 copies of your book that day so is it worth it you're asking