SPI 393: Got Story Brand? An Interview with Donald Miller
The Smart Passive Income Online Business and Blogging Podcast
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How to Build a Story Brand
The author of "Building a story brand" says his book is resonating with so many people. He has taken 15,000 businesses through it and seen 100% growth without spending any more money on marketing. The idea comes from Aristotle who said that the human brain daydreams about 30% of the time but if you start into a story,. the human brain stops daydreaming and pays attention.
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