Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services
How I Grew This
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The Journey of Picking Products
The team is scouring literally hundreds, thousands of products at all times and talking to tons of brands. We're looking for things that we think are newer, more innovative products in the market or things that many people in our audiences haven't necessarily tried before. So it's a long labor of love. It almost feels like a jigsaw puzzle that has to be solved every single season. They take an onboarding quiz that tells us the types of products they do and don't want. And then we tailor and customize the packages according to their personal preferences if they don't decide to pick themselves.
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