DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud
"World of DaaS"
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Navigating Advertising's Digital Evolution
This chapter explores the transformation of the advertising industry over the last 15 years, focusing on the influence of social media and AI. It discusses the balance between technological advancement and the necessity of human creativity in advertising, while addressing the challenges faced by companies in a competitive digital landscape. The conversation highlights the importance of independent verification in maintaining fairness and integrity within the advertising space.
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