Unlocking India's massive growth potential - A conversation with Tata Starbucks
5THWAVE - The Business of Coffee and Hospitality
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Introduction
Deepa Christian is chief marketing officer of local international powerhouse, Tata Starbucks. Formed in 2012, Tata Starbucks is a joint venture between US coffee chain Starbucks and India's Tata consumer products. They now operate over 340 stores in India across 44 cities and counting. In this fascinating conversation, deeper shares insights on Tata's Starbucks expansion strategy,. how Indian coffee culture is evolving, and what is driving the market? Deepa: I think we have quite a few things going our way. Let's start with some macroeconomic data. The GDP of India is poised to grow at more than 6%, even by most conservative estimates in F24. And we will be one of the fastest growing big markets in
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