MailChimp is an example of a company that has changed its brand to make it more pleasant for users. Sarah: Any company that wants to grow and sustain itself really needs to be thinking about how do we stay true to who we are?
Design for Real Life is a profound and inspiring book. The more things become automated and robotic, the more evident the need to remain human becomes. This book compels us to strive to stay human especially in our approach to how we design for other humans. It deeply challenges the long-held status-quo of resistance to […]