Executing Successful Webinars in ABM

Webinars are on every marketer’s to-do list.

But no one knows how to run it.

Either no one shows up or the wrong folks do.

But Mason here is an exception

Every quarter, he conducts a webinar.

The meeting is full of his ICP.

Just his ICP.

He bags 8 deals with an average value of $30,000.

How?

He has a pre-webinar and post-webinar process.

Pre-webinar

1. He connects with the right-fit customers on LinkedIn.

2. He reaches out to highly targeted accounts.

3. Sends an invite for the LinkedIn event.

During the webinar

1. He figures out the exact pain points of the target audience.

2. He delivers his expertise on those concerns.

(Of course, this relates back to his service.)

Post-webinar

1. He creates dedicated landing pages for each account.

2. He follows up 1-to-1

Yes, this is pretty time-consuming.

If you start from scratch, it’ll take to months to figure out the process.

So, don’t.

Listen to the podcast and hear Mason talk about his strategies.

He has an 8-page process doc.

He builds the entire thing in a day.

Runs it for 6 weeks.

Don’t reinvent the wheel.

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