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How to have a career that matters

KERA's Think

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Navigating the Illusion of Synergy

This chapter explores the 'illusion of synergy,' highlighting how the pursuit of multiple ambitious societal changes can lead to inaction due to necessary trade-offs. It uses historical examples, such as the abolitionist movement and the Green New Deal, to illustrate the importance of focusing on prioritized efforts to create meaningful change. The chapter advocates for a balanced approach, emphasizing incremental progress and engaging with lesser-known causes to foster sustainable impact over time.

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