13min chapter

Young and Profiting (YAP) with Hala Taha  cover image

Yasir Khan: Speak Like a CEO, a Masterclass on Effective Public Speaking | E321

Young and Profiting (YAP) with Hala Taha

CHAPTER

The Art of Storytelling in Engagement

This chapter delves into the influence of storytelling on audience engagement and emotional connections. It emphasizes the 'three R's' of effective storytelling—repeatable, emotional, and reframing—while highlighting personal anecdotes that showcase how vulnerability enhances interaction. The discussion also covers practical strategies for crafting compelling narratives in personal branding and public speaking, including a structured approach to response formulation.

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