Jeep vs Bronco | Bye Bye Bronco | 3
Business Wars
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Reviving the Iconic Bronco: A Journey Through Design and Corporate Challenges
This chapter explores the challenges faced by the automotive industry in the late 1990s and early 2000s, focusing on Chrysler's management changes and Ford's attempts to revitalize the Bronco. It highlights the blend of nostalgia and modernity in design, alongside the hurdles posed by corporate issues, ultimately reigniting interest in the Bronco among younger consumers.
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