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Ethan Beute on using video to rehumanize your prospecting

Outbound Squad

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How to Rehumanize Your Business With Video

95 to 98 per cent of our brain activity is subconscious. Our brains don't even associate printed text with a human writer. We assign more humanity to syria and alexa than we do to plain text on a screen. The last one i'll talk about is this idea of vulnerability, this idea that stops people from getting on video in the first place.

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