
Advice Line with Tom Rinks of Sun Bum
How I Built This with Guy Raz
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The Power of Branding in Product Marketing
This chapter emphasizes the significance of branding and design in influencing consumer purchasing decisions, focusing on the emotional connections that brands create. Through a case study of Wendy's Low Country Sugar Scrub, it explores effective marketing strategies that resonate with different target audiences while ensuring clarity in brand messaging. The discussion also highlights innovative approaches to stand out in a competitive beauty market, encouraging authenticity and personal storytelling.
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