Leveraging storytelling and merchandising

Tom outlines Disney-inspired branding, storytelling across media, and merchandising to fund cultural impact.

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Tom Bilyeu sits down with Wesley Chapman at the Human Gathering for an impactful interview.

Original air date: 5-21-17

Tom Bilyeu is the co-founder of 2014 Inc. 500 company Quest Nutrition — a unicorn startup valued at over $1 billion — and the co-founder and host of Impact Theory. Impact Theory is a first-of-its-kind company designed to facilitate global change through the incubation of mission-based businesses and the cultivation of empowering content. Every piece of content Impact Theory creates is meant to underscore the company mission to free people from The Matrix and help them unlock their true potential. Impact Theory exists to inspire the next generation of game-changing companies and creators that will make a true and lasting impact on the world.

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