In one of my latest episodes, I had an awesome chat with Darren Shaw, the big brain behind Whitespark, and let me tell you, it was a treasure trove of local SEO gold. We dove deep into the nitty-gritty of Google business listings and how they can make or break your visibility in your local community. If you're running a vet practice, you're going to want to hear this because Darren's insights could seriously put you on the map – literally.

So, Darren's been in the local SEO game for over a decade, and Whitespark started out just like any other web development company in Edmonton. But now? They're the go-to for boosting your search rankings. And get this – your Google business profile is like your secret weapon. It's shocking how many businesses don't realize the power of keeping it fresh with updates, photos, and engaging content. It's not just about looking good; it's about drawing in those leads and calls that keep your practice thriving.

But here's the kicker – local SEO isn't a one-and-done deal. It's a long game, and it's all about building a solid online presence that keeps you top of mind and top of search results. And with Google always shaking things up, Darren and I got into what's next for SEO and how to stay ahead. Plus, he dropped a killer pro tip: sprinkle some relevant keywords into your Google business profile name, and watch your local rankings climb. It's these kinds of strategies that can open up a world of growth for your business.

Thanks for tuning in to this deep dive into local SEO with me. If you're ready to up your online game and get those leads rolling in, these strategies are your starting line. And remember, SEO is always on the move, so keep learning, keep tweaking, and keep climbing those rankings. Catch you next time!