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The Jess Larsen Show on Innovation & Leadership

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How to Avoid Coming Across as Schizophrenic on Your Website

How do you not come across as schizophrenic on your website or like when you're messaging to people? Most people are trying to get them to the product and the features and benefits first but really good websites take first of like who are you what are you trying to do. By having people answer those questions and build the mad lib it then help people go like yep that's me okay now let me tell you what i do can we can we talk about my home page a choose your own adventure makes so much sense to me.

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