189 - ABM Is Nothing New | Alphov & Lopez Podcast
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Digital Demand Marketing Is a Path of Lasting Resistance
There'is a lot of industries where our marketing would definitely work. The challenge is that the manufacturing industry is so stale and outdated. Most be to be companies don't understand this, which is why they don't get results on linked in. So when you start moving into facebook, instegraman, linked in, the creative really matters. Depending on my tam i'm going to invest im probably a million dollars in indig demandm programms. That media is going to be deployed mostly on facebook, instagram and linked in. And then the other 50 % of that budgetim going to spend on content and creative, mainly creative.
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