The Consumer Doesn't Need to Be Beat Up Over This

I think consumer sentiment is changing. I don't know how long ago that conversation was, Mike, but it's 10 years ago. We've got a great jeans business that's entirely made in the US that is growing fast and is great quality. And so there's consumer demand for that $3.33 buyer. You're on. It wasn't until they were totally even that they started to see an uptick. American consumers, by and large, are not going to pay a premium much less, much more for something that appears to have the same quality to it. But you can get the same pair of jeans just made here identical in every other way with nothing.