Introduction

In November last year the Ministry of Consumer Affairs put out a press release announcing the launch of new standards aimed at tackling this issue. The Ken reporter Swamiji Tzaha actually went over the entire document containing the government's guidelines on the matter and he said that there was one thing that stood out like a sore thumb. It is not hard for anyone to go online and manipulate reviews on most platforms. And this especially because those who run these websites don't really make much of an effort to stop these fake reviews. In India too after receiving scores of such complaints the government finally took note of what was happening and decided to step in.