73. How can brands make the most of Snapchat?
Future Proof
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Ad Creative
13 to 24 year olds spent around 35 % less time watching an average video on snapchat. However, they were 13% more likely to be able to recall the advertising and the brand associated with that add than their older counterparts. This is just really interesting thing that i think marketers have often had to struggle with. If a piece of ad creative was advanced very quickly, it didn't reach a certain threshold,. It wasn't recalled, it wasn't remembered.
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