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Ecommerce Playbook: Numbers, Struggles & Growth

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The Power of Storytelling and Technology in Connection

This chapter explores the role of storytelling in enhancing communication and audience engagement, using examples from popular storytellers to illustrate the skill's significance. It contrasts the economic models of agency businesses and e-commerce brands, shedding light on cultural perceptions and the challenges faced by agency owners. Additionally, the speakers reflect on personal experiences with technology, emphasizing the balance between smartphone use and meaningful human interaction.

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