Trumpeter: Companies that do pivot, they pivot from a place of weakness. Apple pivots when they're desperate, you know, Microsoft pivot when they lost mobile and because when you are when you are crushing it, you're less capable of moving an analogy that just sort of occurred to me. It's so true. To some extent, what you're describing is Trumpeter's work on creative destruction, which predates clay by quite a bit. But the fact that it doesn't just work at a macro level, it understands the micro level of the incentives,.