How to Tell a Story About Customers?

Westni e, i fetty. Asn't these two aspect story telling, that you're keeping it simple? One two is, how do you sort of tell a story about customers. And then ultimately, what do we want to do with te vision? We want to get people inspired and focussed around that. Again, it's communicating. It doesn't need to be re inventing the weel. That is the most important thing.