59 - research (what is it good for?) with Reid Schlegel
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Navigating Consumer Insights in Design
This chapter explores the significance of consumer research and product reviews, especially for kitchen tools and gadgets. It discusses the interplay of qualitative and quantitative research methodologies, emphasizing the role of immersive experiences and collaboration in design. The conversation also highlights how personal experiences shape design choices while advocating for thorough research to validate ideas and enhance market understanding.
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