5min chapter

Odd Lots cover image

Ben Smith on the End of an Era for Digital Media

Odd Lots

CHAPTER

The End of an Era for Digital Media Startups

Ben Smith is the editor in chief and co-founder of Semaphore. Previously, he was a media columnist at the New York Times. He says BuzzFeed itself was this huge traffic monster, cultural juggernaut. And that BuzzFeed News was there to raise the prestige of the brand maybe for advertisers.

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