The Case for Simplicity in Business Writing

The UK Is The Most Obese Country in Europe

one of the best poddy’s I’ve EVER recorded

Henry Dimbleby is an utter genius

Founder of LEON and “Ravenous” author

Henry takes gargantuan complex topics

Emingwayifies them down to

ludicrously lucid simple

my brain literally E-X-P-L-O-D-E-D with new ways of thinking

pithy aphorisms pix n’ mix

curiosity treasure chest

enjoy x

ON THE MENU:

1. Ernest Hemingway: The Curse of Complexity & Brutal Simplicity of truth…”the first draft of everything is sh*t”
2. Spiders On Speed: The Complications of System Thinking
3. Restaurants Ordering Lamb, Good & Bad Feedback Loops… “the system will always react to an intervention”
4. Chocolate Pudding vs. Kale: Survival of The Fittest, the Amygdala and why we’re sick and obese
5. The Junk Food Cycle & CEO Incentives: “it’s not the CEO’s fault for selling bad food”
6. “In Business you often don’t actually understand what’s working, don’t risk changing what you’ve lucked upon”
7. Escalating & Reinforcing feedback loops: always look for the big feedback loop and attack there.
8. Finland, Mushroom Sausages & Nudging theory: “always attack the system from all angles”
9. The Invisibility of Nature: why you can’t count nature in your wallet or in cell E18
10. Why “Starting a business is like looking into the abyss whilst chewing glass” - Elon Musk
11. System Thinking = Competitive Advantage “Understand the system you’re in, react faster than your competitors, win”
12. LEON Menu Pictures & Nassim Taleb’s Stochastic Tinkering “you don’t know what’s working, so try everything”
13. 3 Types of Founder Stress 1. Reality Lags Behind Vision 2. Internal Self Doubt 3. External Stress
14. LEON Brand Strategy “we always wanted to create McDonald’s in Heaven”
15. Winning Not Fighting by John Vincent + Why Leon Train Their Baristas with Heart rate Monitors
16. Martial Arts & Brand Building: “Don’t rush into every fight, save your energy for the right fight”
17. Excellence is The Ability to Withstand Pain - “Overtime your pain tolerance increases, Business gets easier as you get older”
18. The Invisibility of Nature in Brand Building: Trust is something you can’t measure, but it’s EVERYTHING
19. ‘Embrace external stresses” because External Stress = excitement = creativity
20. Why Economics lives INSIDE nature not OUTSIDE nature
21. Why Business is a battle against entropy… “use your energy to turn chaos into order”